MODEL OF ASSESSMENT OF ECONOMIC DEVELOPMENT POTENTIAL OF ENTERPRISES ON THE BASIS OF ANALYSIS OF THEIR PROPERTIES

The elaboration of a business development strategy should be based on a preliminary assessment of the potential of this development. The enterprise is an open system that is characterized by diverse properties, so the assessment of economic development potential is a complex task. Taking into account the aforementioned, the purpose of this article is to develop theoretical and methodological principles of modeling the assessment of economic development potential of enterprises based on analysis of their properties. The article demonstrates that the assessment of the potential of any object's development requires the search for its main properties, which will be improved in the process of development of this object. The authors realized the classification of types of properties of the object, in particular, the enterprise. The division of the properties of the enterprise into the following groups is carried out in the paper: general properties inherent to the enterprise as an integral property complex; properties that are inherent to individual subsystems of the enterprise; properties inherent to certain types of resources used by the enterprise; properties that are inherent to the economic processes that take place at the enterprise; properties inherent to the assets and capital of the enterprise; properties that are inherent to the enterprise's products; properties inherent to managerial decisions that are taken by the owners and managers of the enterprise. For example, the general properties include efficiency, competitiveness, flexibility, sustainability and other properties of the enterprise. The sequence of assessment of economic development potential of the enterprises on the basis of analysis of their properties is established. This sequence includes the following steps: selection of properties of the enterprise; establishing certain parameter for each property using which we can evaluate the corresponding property; determination of interrelationships between properties; establishing the degree of influence of different properties on each other and, eventually, on the generalized properties of the enterprise; definition of those functional properties of the enterprise which improvement will indicate its development; evaluation of the possibilities of improving the properties of both the enterprise and its external environment. Using the developed model for assessing the potential of economic development of enterprises in the practice of economic activity will allow to identify additional reserves for its improvement.