CUSTOMER SERVICE CULTURE FORMATION AS THE BASIS OF COMMERCIAL AWARENESS OF ENTERPRISE’S EMPLOYEE

Commercial awareness essentially means understanding the business environment within which an enterprises and its clients operate. For employees, it is the ability to understand a client's business needs and provide advice which helps the client meet those needs. It is also about understanding the business needs and drivers of enterprises. Whichever area of business you decide to go into, you will need to demonstrate that you are commercially aware in order to convince enterprises that you are going to be able to help drive their business forward, beyond just securing contract.