CURRENT TRENDS OF DIGITALIZATION IN UKRAINE AND THE WORLD

Rapid development of socio-economic processes of the leading countries of the world on the one hand gave impetus to the active use of information and digital technologies, on the other they are the catalyst for all business processes and determine the level of economic development and well-being of the population of the country. Integrated and comprehensive digitization has become a prerequisite for the widespread notion of « digitalization». Ukraine is also not far behind the process of digitalization, which is significantly behind the levels of digital market development, implementation of modern information and digital technologies, development of digital strategies, etc. in the practical activity of economic entities. However, the presence of intellectual and human potential, the desire to join the European community on equal terms are the factors that will contribute to further digitalization of business and social processes in the near future. All this makes the study of the current state of digitalization of Ukraine and the leading countries of the world relevant. For this purpose, the article reveals the essence of digitalization, identified obstacles to implementation. The research examines the competitive advantages of digitalization to business entities and public sector institutions, provides analytical data illustrating the spread of digitalization in Ukraine and the world, the use of digital technologies in Ukraine, and the involvement of economic sectors in this process. On the basis of the results of the research it is established that in order to ensure the competitiveness of Ukrainian enterprises it is necessary to actively use the benefits of digitalization in all possible directions and forms. The article identifies that at the legislative level in Ukraine the first steps have been taken towards building a digital economy, in particular the approval of the Concept of Development of the Digital Economy and Society of Ukraine for 2018–2020 and the Regulation on the Ministry of Digital Transformation.