Strategy of Pepper Development as an Export Commodity in Mangkauk Village Banjar Regency

Pepper crop is one of the spices commodities that have a high prospect for increasing farmers' income and increasing foreign exchange. Pepper crops, especially in south Kalimantan, have not been cultivated popularly, so it needs to be socialized to farmers in their cultivation until after harvest. This research aims to find out how the internal and external environmental conditions in the strategy of pepper development as an export commodity in Mangkauk Village Banjar Regency. This study was held in Mangkauk Village, Pengaron District, Banjar Regency, South Kalimantan Province. Mangkauk village was chosen because it is an area whose people are pepper farmers in South Kalimantan. Data collection method using questionnaire method, interview and literature study. Data analysis method using SWOT analysis. The result of the analysis obtained 1) the most influential factor in the development of pepper as an export commodity in Mangkauk Village Banjar Regency is the strength factor and opportunity factor, 2) Existing conditions in the development of pepper as an export commodity in Mangkauk Village Banjar Regency is quite good, namely in the condition of growth, 3) The direction of pepper development as an export commodity in Mangkauk Village Banjar Regency is an aggressive strategy , and 4) The main strategy of pepper development as an export commodity in Mangkauk Village Banjar Regency is market development strategy by opening new geographical markets such as; regional, international national expansion