Augmented Reality Mobile Application of 3D House Models for Fiesta Communities Inc., Zambales

Augmented Reality (AR) provides better experience to the users and satisfaction by providing a more comprehensive exposure into a multimodal learning environment. It takes advantages over Virtual Reality (VR) in providing interactive consumer experience and becomes one of the many marketing strategies that businesses have. Through the use of mobile devices, augmented reality now becomes possible to makes advertising interactive that allows marketers and advertisers to reach out their consumers in totally new ways. This paper presents an augmented reality mobile application that allows users to view 3D house model in a more realistic perspective view. Data gathered shows to the respondents that the application Functionality is excellent (4.71), Usability is excellent (4.75), Efficiency is in comparable with other criteria with excellent rating (4.64), Portability is also excellent (4.74) and Users Acceptance is excellent (4.70). Data presented are based on the statistical results out of the data gathered through a series of tests and surveys conducted among the 51 respondents, composed of clients, agent/marketing representative, area marketing supervisor, associated marketing executive and experts; the researcher concluded that the proposed mobile application will improve the beneficiaries marketing strategy in terms of innovation by using AR as advanced technology