The phenomenon of sustainable development and financial and economic stabilization of transna-tional corporations

In this paper, the author proves the urgency and importance of studying transnational corporations when global markets are shaped by a new quality of competition and regulation. The author frames the concept of an effective business model of development of transnational corporations that makes it possible to optimize the constantly growing cash flows in their dynamically evolutive structures. She confirms the hypothesis of the twenty-first century changes in the motivational reasons of transnational accumulation of capital with the consequences geared to modern priorities of development (economic democratization, socialization, and ecologization). She shows that when, apart from the traditional approach (predominantly marketing-based), the financial approach is applied, which takes into account the cyclical nature of the process of capital turnover, the architecture of the business models in their key components are substantially adjusted: the internal potential of self-development must include a system of resources provision, efficient capital management and forms of business organization, while allowance for the changes in the external environment requires constant upgrading of the business model with modifications, scenarios which illustrate graphically the methods proposed by the author from the prognostic view.