THEORETICAL PRINCIPLES AND SEQUENCE OF ASSESSING THE POTENTIAL OF THE ECONOMIC DEVELOPMENT OF ENTERPRISES

The formation of scientifically sound strategies of enterprises should be based on the results of the assessment of their economic development potential. This assessment makes it possible to identify the most promising ways for enterprises for their further development and find out reserves for improving the economic efficiency and the growth of the financial results of the economic activity of these enterprises. In this regard, the purpose of the study was to develop theoretical principles and substantiate the sequence of assessing the potential of the economic development of enterprises. It is shown that the potential of the economic development of business entities is a complex system that contains a number of interconnected subsystems. However, the relationships between these subsystems are largely hierarchical. Under such conditions, the assessment of the magnitude of the potential of economic development of enterprises requires the application of a systematic approach based on the study of the mechanism of the formation of the strategic economic potential of economic entities. A number of postulates were established on which the methods of assessing the potential of economic development of enterprises should be based. In particular, it is noted that the functional properties of the enterprise are determined by the functional properties of its subsystems and individual resources, as well as the functional properties of the environment, which allow the company to implement its respective functional properties. The functional properties of subsystems and individual resources of the enterprise are determined by its internal (constructive) properties. Accordingly, ensuring the economic development of the enterprise in some of its functional properties requires changes in certain internal properties of the enterprise. A generalized model for assessing the potential of the economic development of the enterprise has been developed. It provides for the establishment of relationships between the properties of the enterprise, its components, ongoing processes, and the external environment. The sequence of estimating the potential of the economic development of the enterprise by its certain functional property is presented. The general sequence of the process of assessing the potential of the economic development of the enterprise is formed.