GAS STATIONS AND COMPLEXES IN THE ZAKARPATTYA REGION

In the article features and composition of market formation were considered. It was pointed out that according to the register of excise tax payers for the sale of fuel of the State Tax Service of Ukraine at the beginning of September 2020, 4,302 taxpayers were registered in Ukraine. The concept of «gas station» and «gas station complex» is revealed. The main condition for effective development of the oil products market is emphasized. It is the creation of favorable conditions for effective activities of its participants, including among the final sellers of petroleum products, the main of which are chains of gas stations or complexes, which substantiates the feasibility of studying the market of gas stations and complexes of the Zakarpattya region. Studies have shown that in the Zakarpattya region most gas stations and filling stations are represented by Ukranaft, ANP, Avias, Plus, OKKO, WOG, SunOil, Market, Shell, BRSM, UPG, Chipo, BVS, Motto, Amic. Their characteristics are given and the peculiarities of the market activity are studied, the number of petrol stations in the region is determined, their share in the total number is calculated. It is established that the largest share of the market is occupied by Ukranaft, ANP and Avias Plus networks. A two-week study of the price of A-95 gasoline and diesel fuel at individual sites revealed their average price in September, calculated the average price in the region and divided market operators into three price segments: high, medium and low price segment. It is noted that the middle and low segments differ less in principle (in the range of UAH 1–1.5), so they can be combined. And in the chains of the high price segment— for ≈3.8 UAH. above average and by UAH 5.89. more expensive than 1 liter of the cheapest gasoline, by UAH 5.49 of diesel fuel. The need for further market research with a comparison of operating loyalty programs in enterprises and their impact on the cost of fuel sold is pointed out.