MANAGEMENT SYSTEM BASED STRATEGY FOR CREATIVE INDUSTRIES IN THE JEMBER DISTRICT REGION

This study aims to develop a business strategy based on the clusters identified in previous studies. In addition, this activity will also measure the management system in accordance with the business strategy to be developed. The population of this study were all parties involved in the creative industry in the Jember district. To determine which respondents will be used as sources in this study, accidental sampling techniques are used with certain criteria for the benefit of a quantitative approach to produce an appropriate analysis. The close integration of employees and the selected manual structure contributes to the fact that management manuals are developed, which are used and maintained in daily work. As a result of the participatory measures implemented, the motivation and desire of both owners and employees is very high during all creative industry activities. Furthermore, it shows that IMS serves as a motivator and also determines strategies for each creative industry based on its orientation. Thus, the methodology described seems very suitable for applying IMS to creative industries.