Consumption of Soft Drink and it’s Implication on Health

Soft drink consumption has expanded rapidly, so much so that soft drinks are currently the largest single contributors to energy intake. In this paper, we investigate the factor which leads to the consumption of soft drink and effect of the consumption of soft drink. Data was collected by the help of questionnaire and chi square test was used to relate the different variables. 70% are male respondents and 30% are female respondents from age group 20-40 years. Factors considered to know the influence of soft drink preference are price, flavour, advertisement, availability, brand, nutritive value, temperature. This study identifies that male consumers are greater than female consumers which are mainly from 20-40years of age. Advertisement does not affect much the buying preference. Main factors which effect the buying preference are flavour, availability and temperature. Factors taken in consideration to know the effect of consumption of soft drink are health effect and artificial sweetener. Calculated chi square values for these factors are X2 = 0.159805(advertisement), 0.361596(flavour), 0.312476(price), 0.22484(nutritive value), 1.399375(temperature), 0.113782(artificial sweetener). These values are calculated by statistical tool chi square from the responses received.