METHODOLOGY FOR BUILDING SYSTEM PROCESSES IN COMPANIES FOR SUCCESSFUL INTERNATIONAL BUSINESS

Globalization opens new challenges for business organizations (new competitors and new market opportunities), which have a strong impact on international business and corporate strategies. There arises a need for the introduction and implementation of a comprehensive system that integrates the many processes in companies which are key to their more efficient and effective functioning in international business operation. The purpose of this study is to propose a methodological scheme for building system processes in companies, which will be the basis for successful international business. This scientific work is based on author's interpretation, research, analysis, synthesis, adaptation of publications by Bulgarian and foreign authors. The methodology focuses on 4 main levels: a business model that creates value for the business; creating a system for effective marketing and sales; building a system of efficient practices and processes in the company's activities; a strategy for business development on international markets. This methodology for building system processes in companies for successful international business is an attempt to achieve a view of business as a complete system, each process of which works for the progress of the whole business entity. Тhe paper can serve the practitioners, entrepreneurs and managers when they want to expand their business on international markets.