FORMATION OF THE ORGANIZATIONAL CULTURE OF THE ENTERPRISE

The urgency of formation of organizational culture of the enterprise is investigated in the article. The study found that this process requires constant learning, obtaining information and using it in practice. It is the policies and standards that managers promote, the way of communication, relationships and rules that operate within the enterprise, influence the formation of organizational culture in modern conditions. It is established that the organizational culture is manifested primarily in the records of the enterprise, in conversations with potential customers, as well as in certain conflict and problem situations. It is justified that if managers want to organize and improve the organizational culture of the enterprise, they should not complicate work processes, should not procrastinate with decisions that may be disappointing for employees. First of all, it weakens the motivation of employees in the future. The paper presents the main advantages of using the organizational culture of enterprises. It is substantiated that constructive feedback plays an important role in the formation of organizational culture. It is noted that it is necessary to highlight not only the positive aspects of the functioning of organizational culture, but also to reflect the negative aspects. It is substantiated that it is impossible to build an organizational culture in a short time. She needs awareness and confidence in management decisions. It is substantiated that the choice of employees of the enterprise should be based on competencies, knowledge, and also rules of the enterprise. It is advisable to hire not only managers, but also to involve other employees of your team. It is formulated that employees should be guided in their work by common values for the enterprise, because this, in the end, will help to achieve common goals. The scientific work notes that organizational culture is easier to build in small businesses than large ones.