THE INTEGRAL ECONOMIC SUSTAINABILITY OF FOOD INDUSTRY ENTERPRISES IN A COMPETITIVE ENVIRONMENT AND IT’S EVALUATION INDICATORS

The study presented in the article is based on the peculiarities of the food industry in a competitive environment. The definition of integrated economic stability, which is a necessary condition for the functioning of enterprises, is set as the leading parameter for assessing the management of the food industry. The main objectives of the article are to determine the algorithm and indicators for assessing the integrated economic stability of the food industry. Integral economic stability determines the strengths and weaknesses of enterprises and shows resistance to possible changes in the parameters of the external and internal environment, establishes ways to achieve development goals and stable competitive positions in the market. To assess the level of integrated economic stability, it is proposed to use a system of indicators that combine the parameters of process and marketing stability. The overall score is determined by adding the rank to the weighting factor for each indicator and summing the values for each selected aspect. The formation requirements of a strategic set for the development of food industry enterprises are considered, in accordance with the peculiarities of production, the introduction of innovative technologies and the identification of latent reserves to strengthen integrated economic stability. It is proved that maintaining a stable position of food industry enterprises in conditions of fierce competition in both foreign and domestic markets is a rather difficult task, the solution of which is possible only under the condition of innovation and modernization policy. Among the important components of the innovative approach is the consideration of the food industry as a single organizational and economic system, and the management of its sustainability through the proposed system of indicators allows to regulate the structural features of production. Based on the obtained result, it is proposed to develop measures to increase the level of integrated economic stability, which will enable the practical implementation of the proposed approach and allow management to make timely changes to strategic development programs and their adaptation to changing competitive environment.