A DISCUSSION ON THE PRESERVATION AND THE EXPANSION OF ASSAMESE CULTURE: A COMMERCIAL PERSPECTIVE

This paper attempts to discuss how the cultural resources of Assam are transformed into a medium for commerce by applying specific artistic methods and how this system has positive as well as negative impacts on the preservation and the expansion of Assamese culture in the context of Globalization. Considering the problems such as increasing population, unemployment, etc., an environment has been created with the idea of consumer and demand by transforming the local cultural resources of Assam into consumer goods with acute preparations. As culture is prone to change, it can be assumed that this kind of system puts insufficient effort into the preservation and expansion of culture. Without transforming the core of the various elements of the Assamese culture, they are transformed into an appropriate medium for commerce by applying specific artistic methods. This paper focuses on how the local cultural elements of Assam are being renovated into consumer goods by transforming them from the first existence into the second and the third existence by applying an innovative mindset and also try to explore the potential elements that remain commercially untouched can be used in this regard.