THE COMPETITIVENESS OF INDONESIAN SHRIMP EXPORT IN MALAYSIA AND SINGAPORE MARKETS

Shrimp is the main export commodity for Indonesian fishery products. Several shrimp industries have developed export destination markets to ASEAN countries such as Malaysia and Singapore because they are considered to have the same potential as the USA or Japan. The purpose of this study was to determine the position of Indonesia's competitiveness against export commodities of shrimp in the Malaysian and Singaporean markets in 2015-2019, as well as to improve strategies to strengthen the competitiveness of Indonesian shrimp in global markets, especially Malaysia and Singapore. The analysis technique used was the Revealed Comparative Advantage (RCA) index with time-series data for 2015-2019 and the Diamond Porter Model (DPM) method. There were 7 types of Indonesian shrimp that were exported to the Malaysian and Singaporean markets. Based on RCA calculations, 5 out of 7 types of Indonesian shrimp have good competitiveness, but it needs to be improved considering the very competitive competition. Based on DPM analysis, the Indonesian shrimp industry was still weak in terms of strategy, structure, and rivalry. Meanwhile, other factors were very strong, especially the condition factor, government and chances factor. Thus, it was hoped that the competitiveness of the Indonesian shrimp commodity would increase so that it would have a positive impact on the Indonesian economy and the society would be more prosperous.