ON THE ISSUE OF RURAL GREEN TOURISM

The article considers the concepts of rural, green, ecological, natural, ecological tourism, gives different approaches of scientists to the definition of these categories. The essence of rural green tourism is revealed, as well as its significance for Ukrainian villages. As they are original, have an interesting history, national traditions, architectural heritage, medical and recreational resources, opportunities to obtain organic food, these benefits should be used for their development and promotion. It is concluded that the active introduction of rural green tourism can solve the problems that exist in rural areas: insufficient jobs, which causes the outflow of population to cities or abroad, underdeveloped infrastructure and transport links. There is also an analysis of regulations governing the implementation of such activities and its shortcomings that should be addressed. Attention is drawn to the expediency of adopting the draft Law of Ukraine on Amendments to the Law of Ukraine «On Personal Peasant Economy» on the development of rural green tourism. Because its absence complicates and slows down the development of rural green tourism, which is part of their social and economic development. Attention is paid to the procedure and conditions of carrying out activities for the provision of tourist services as part of a personal farm. The possibility of its implementation is indicated both with the state registration of a natural person entrepreneur and without such, as well as the absence of a requirement in the legislation to obtain permits for its conduct.