UNISON AS A PROJECTION OF FRAME ARCHITECTONICS OF CONNECTIVITY IN THE RUSSIAN LANGUAGE BLOG DISCOURSE

The pragmatic coherence of stimulating and reactive messages in the Russian blog discourse is based on an open list of conceptual structures of a specific type, namely frames that project unison in the current interaction. It is proved that these frames are the essential parameter of the linguistic competence of representatives of virtual communities and are used by the initiator of communication and its respondents to reach agreement and find a common denominator for the initially conflicting points of view. Their implementation in computer-mediated communication is predetermined by both the formal capabilities of the Russian lexical and grammatical systems (discursive indicators), and the linguistic and cultural conventions that the interlocutors adhere to at one or another stage of joint deployment of the blog discourse. The initiator of connectivity is the respondent (including the blogger in the respondent function) during the construction of a responsive message. The pragmatic structure of these frames includes a foothold in the stimulating message and a staple that connects to this foothold in the reactive message. The elementary structural and semantic unit of the blog text, in which the unison in the opinions of the interlocutors is realized, is the dictative and modus unity of two directly adjacent or remote from each other stimulating and reactive messages. When designing a stimulating message, the blogger chooses dictal or modal propositions that best match his initial intention to establish feedback with a potentially wide range of like-minded respondents. Perceiving the blogger's judgments, delving into the topic offered to them for discussion, respondents recognize the propositional content of these judgments, their dictative or modus predestination, as well as the goals pursued by the initiator of the interaction.