AN EMPIRICAL STUDY ON MANAGERIAL ISSUES IN APOLLO PREVENTIVE HEALTH CHECK DEPARTMENT (CASE OF APOLLO HOSPITAL, GANDHINAGAR, GUJARAT-INDIA)

Purpose – This study aims to identify and solve the managerial issues in the Preventive Health Check Department and also to indicate that the solving of those issues is strongly linked to client satisfaction and credibility of the hospital. Design/Methodology/Approach – The study was conducted by the primary research in the form of questionnaire and secondary data was used from the management. Appropriate literature reviews and studies of client satisfaction and managerial issues were also identified along with the primary and secondary research. Findings – There is a strong link between the managerial issues and client satisfaction. Lower the managerial issues, higher will be the client satisfaction. Practical Implications – There is an effect on client satisfaction and also the credibility of the care by solving of managerial issues persisting in the department. In a department like Preventive Health Check the managerial aspect is to be largely focused along with the clinical aspects as this department majorly deals with healthy individuals and many corporates. Originality/Value – The study indicates that there is an urgent need to focus on the managerial aspects of the health services along with the good clinical approach to attain the expected client satisfaction that directly contributes to the quality service and credibility of the organization.