Analysis of the specificity of neobank business models and their applicability under economic restrictions

The article is devoted to the study of the digital transformation of the banking sector particularly to the analysis of the features of formation and development of neobanks. A special attention is given to consideration of existing neobanks’ development models together with their product and technological specifics. A comparative analysis of the business models of the largest European neobanks and the services they provide has been carried out. The main problems hindering the development of neobanks in the context of economic restrictions have been determined. Recommendations on the development of digital banking in the DPR have been presented.