Social Media and West Bengal Political Parties A Brief Analysis

The rise of the social networking sites in the early 2000s, has led to the increase in the worlds networked population. Social media ensured that people have greater access to information, content and opportunities to engage in public sphere to undertake united action. Social media has entered into our daily lives and it influences people and organizations all over the world involving many actors regular citizens, social activists, non governmental organizations, telecommunications companies, software service providers, and also governments at large. Social media revolution in Indian politics is real and its impact can be assessed by General elections of 2014 and 2019. The General election of 2014 was regarded as the 1st social media election of India due to the ever increasing use of social media by political actors. Nevertheless, Social media has also impacted politics in all major states including West Bengal. No doubt social media is now being seriously considered by the West Bengal political parties as a mean to reach out to the electorate, but will it influence the 2021 Assembly Elections in the same way as in Obama's Presidential elections This paper analyses the reach of West Bengal based parties in various social media platforms. Rajarshi Guha "Social Media and West Bengal Political Parties: A Brief Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38402.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/38402/social-media-and-west-bengal-political-parties-a-brief-analysis/rajarshi-guha