PROVOCATIVE ADVERTISING A PROTRUSIVE PATHWAY OF MARKETING TO CONCEIVE SOCIAL EFFECT ON CONSUMERS

Purpose: This investigation will see how Provocative promotions impact the conduct of adolescents, youths; and how their way of life influences their aims of procurement of body deodorants and scent. The study reveals the projection of sexual content through these advertisements and opinion of youngsters towards it. Methodology: This study uses primary and secondary data. Secondary data accumulated from Journals, Books, and web and Primary data was assembled by an organized survey, which included both open-ended and close-ended questions. Findings: The results of this paper found that People both have a great frame of mind toward sexual ad and Provocation is an approach to get consideration which thusly creates enthusiasm to buy such deodorant products. Implications: The intention of using provocative advertising should be clear and the same should be noted while executing marketing strategy in deodorant industries. Value: This investigation examines the effect that affects the attitude of individuals towards the sexual advancement and its effect on client purchase point while procuring antiperspirants, it in like manner explores the effects of affectation in brand picture improvement too