EFFECT OF COVID-19 ON HOSPITAL MARKETING

Background: Health and life sciences (HLS) teams recognize that, because of COVID-19 and have an impact on people and fitness programs; they will have to find new ways to interact with their customers. Personal involvement however is the modern fashion that hospitals use to engage with the clients of their company. Many hospitals think that patients can go to their companies to continue receiving the help and treatment they need. These general trends are changing due to the fact of COVID-19 and may continue to change, and this may change the business forever. Objectives: The objectives of the present paper areto learn about different variables of hospital marketing that is affected due to pandemic and to understand the depth of current situation of hospital marketing. Methodology: Likert scale, the data has been collected through an online survey where research found 100 respondents as sample size and regression analysis takes used to prove the significance of outcomes Conclusion: The global COVID-19 pandemic can be related to both short-term and longer-term effects on the health industry, particularly for the pharmaceutical sector. Identifying these results will lead politicians to prepare and take action guided by facts in order to fight similar challenges. Short-term effects should be defined and assessed further through sufficient data collection for better preparation to avoid long-term risks.