FEATURES OF FORMATION OF MARKETING ACTIVITY IN THE CONDITIONS OF MARKET OF MONOPOLISTIC COMPETITION
Journal: International Scientific Journal "Internauka" (Vol.2, No. 83)Publication Date: 2020-02-29
Authors : Getman Larysa; Pshynka Anna;
Page : 8-10
Keywords : monopolization; marketing activities; company growth; customer service; new market; business processes;
Abstract
The article considers the problems of monopolization of markets and marketing processes in such markets. The
trend of the modern economy is the process of globalization: already large cities are growing, billion-dollar companies are moving beyond their competitors, in most developed markets, up to 90% of the total turnover falls on only a few players.
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