STOCHASTIC SELECTION OF ADVERTISEMENTS IN REAL TIME BIDDING

The Internet is a rapidly evolving environment. In a digital advertising distribution environment, the product is content, the service is access to an audience which is sold to advertisers. An advertising business model is the most profitable and is financial basis for most Internet resources. Therefore, the actual analysis of the effectiveness of different auction models as part of the technology for buying advertising placements and selling real-time bidding (RTB) ads.