A STUDY ON CUSTOMER SATISFACTION AND BUYING BEHAVIOUR TOWARDS AAVIN MILK PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Milk is nutrient rich food that provides a large number of nutrients relative to the calories consumed milk is delicious as a beverage and can be used as a base for other drink such as hot chocolate. The milk of domesticated animal's also important food source for humans. Major consumption of milk in western countries is from cows: other important source includes sheep's, goats, water buffalo and camels. Aavin is the trade mark of Tamilnadu co-operative milk producer's federation limited, a Tamilnadu based milk producers union. Aavin procures milk, process it and sells milk and milk products to consumers. The commissionerfor milk production and dairy development was made as the function register under the Tamilnadu cooperative societies act.