CORPORATE SOCIAL RESPONSIBILITY IN INDIA: A REALITY CHECK

Corporate Social Responsibility (CSR) is a concept of management wherein companies and the corporate integrate social, cultural and environmental aspects in their corporate operations after due diligence with their shareholders / stakeholders. CSR is an important element of development both in urban and rural India, because not only do companies and the corporate draw on communities in urban parts but effect the environment when drawing on resource from rural areas. Many companies have realized this imperative and are motivated to undertake CSR keeping their larger interests in mind. This article traces the theories and models of CSR before analyzing the benefits of CSR to the People, its impact on Company Profits and Planet sustainability. Thereafter it dwells on the evolution of CSR in India, while highlighting the challenges corporate India faces in striving to implement effective CSR more so after the Companies Act 2013 was promulgated.