INVESTMENT PATTERN AMONG WOMEN INVESTORS IN COIMBATORE DISTRICT

Women's role which was confined to domestic areas has now switched over to the other areas where she is competing with her male counterpart. This is due to the education she is getting, the women centered policies, programmes of the government and the job opportunities available to her in the wake of modernization, urbanization, industrialization, liberalization, globalization etc. The opportunities available to women paved the way for economic independence and their involvement in political and social sphere has increased to a great extent. Today's women are a hard taskmaster, managing between a homely wife, a shrewd boss, a genuine companion, with such ease and grace that is remarkably appreciable. From that the world has changed and the women started to competing with the male counterpart because she got educated. now, the women are equally employed and educated though they having knowledge about various aspects of investment. As a result, they started to invest in various investment. In this article we going to find various Pattern's among followed by women investors.