DIGITAL MARKETING AS INSTRUMENT OF DEVELOPMENT OF ENTERPRISE

In the article the use of basic instruments of the digital marketing is investigational on the example of private company «New Mail». The features of realization of digital-optimization are reflected for the necessities of client. Changes are investigational in the queries of consumers with the terms of NT. The changes of analytical environment are certain at functioning of company in a network the Internet. The mechanism of application of instruments of the digital marketing is analysed by Ukrainian private mail and as modern possibilities promote on efficiency of marketing activity. Availability on a comfort to the functional mobile to addition and official web-site for a customer. Comparing of instruments of the digital marketing of «New Mail» to the main competitor «Ukrposhta».