Predicting E-Business Adoption through Integrating the Constructs of the Rogers’s Diffusion of Innovation Theory Combined with Technology-Organization-Environment Model

Purpose? The purpose of this paper is to predict e-business adoption through integrating the constructs of the Rogers’s DOI theory combined with TOE model. Design/methodology/approach? A structural equation modeling is conducted through the analysis of 113firms usable questionnaires. Findings? The results show that the existence of significant relationship between the TOE factors and the businesses e-business adoption. It is found that higher explicitness and accumulation of technology can help the transfer of technological knowledge within the organization and can raise the capability to adopt innovative technologies. Practical implications?for the theory under study is the notion that adoption of e-business can lead to improvements in firms’ performance. It has been revealed that positive influences generally increase with the increase of e-business penetration. Originality/value? The paper is the recently study that examines e-business adoption in the Jordan. Also, the findings allow us to understand the importance of both technology-related aspects and social influence in e-procurement adoption.