The Communication in the Algerian Company: is a Technical Tool or a Managerial Practice? Case of the Internal Communication in a Financial Company of BADR

The topic was chosen due to the role that communication plays which is growing gradually in all forms of organization. It's a part of strategic perspective and is gained through diverse relational acts that are establishing with external environment and within organization, between the structures, between groups or between individuals, organization needs the internal communication in the situation of organisational change, conflicts, creativity. We are focusing in this study on two sides, the tools established which can improve the internal communication and the top down communication which can create a healthy climate gives a solid foundation upon of transparency and confidence inside furthermore it reflect the good reputation and image of the company outside. The purpose of this article is to determine the technique tools of internal communication which can affects the performance of a financial company: Bank of Agriculture and Rural Development, his contribution to personals, as a reflection tool constituting a certain number of benchmarks permitting them to seize a new approach to the concept of organizational communication. Firstly, we counted on the stages of scientific research by gathering information about the company, after that we chose our sample, we elaborated the questionnaire to answer the questions, Secondly, we analysed the process of internal communication in the bank. Our sample contained 20 employees all of them were competent employees, we found that internal communication is not just a simple operation it consists in disseminating and sharing information, but also it contributes greatly to motivating, instilling and establishing confidence among various members of the organisation, appreciating the efforts. Finally, we have reached that internal communication is a managerial practical which is a source of effectiveness and efficiency than a simple tool.