COMPREHENSIVE STUDY OF FINANCIAL STABILITY AND BUSINESS ACTIVITY OF UKRAINIAN OIL ENTERPRISES

Development of the right system of comprehensive study of financial stability and business activity of modern organizations is necessary for the successful operation of every enterprise, which largely depends on the level of stability of its financial position. Analytical studies of financial stability and business activity of an enterprise, as well as comprehensive as‑ sessment of its financial indicators as important factors influencing the efficiency of management, are of particular importance for making effective management decisions aimed at resolving issued related to the choice of areas of activity and development and for ensuring rational use of production and financial resources. The aim of the study is to reveal theoretical and practical aspects of the analysis of financial stability and business activity of a modern enterprise using the example of «Ukrnafta» PJSC — the largest oil company in Ukraine, — to identify major problems in the comprehensive assessment of financial stability and business activity, and to find optimal and effective methods for their solution and improvement. The article investigates theory and methodology of the analysis of financial stability and business activity of an enterprise. The concepts of financial stability and business activity as important factors of good financial condition and business reputa‑ tion of an enterprise in the capital market have been outlined. A comprehensive assessment of financial stability and business activity of the company according to the data contained in the financial statements of «Ukrnafta» PJSC for 2016–2018 has been carried out, the dynamics of its main indicators have been analyzed, the type of financial stability of the company has been determined, and appropriate generalizations, conclusions, and proposals have been made. The need for further improvement of methods of comprehensive assessment of financial stability and business activity of the enterprise, resolution of problems relat‑ ed to capital optimization in modern unstable conditions of operation of domestic enterprises, and search for internal reserves for the increase of management efficiency have been substantiated.