PRINTING ON DEMAND AS A MODERN METHOD OF POPULARIZING CHILDREN’S BOOKS

The article discusses modern methods of optimizing the process of publishing children's books on the example of a new illustrated edition based on the story of D. R. Kipling's «The Cat that Walked by Himself» The existing approaches to the publishing of children's books are analyzed and options for optimizing this process are proposed. The advantages and disadvantages of the proposed models are considered. Based on the research, a modern artistic and technical design has been created. On the example of the book «A cat that walked by itself» the prospects and preferences of using the method of optimizing the process of publishing children's literature are demonstrated.