A Choice-Based Conjoint Analysis on Evaluating Consumers’ Willingness to Pay for Cotton Grown with Integrated Pest Management

This research identifies the consumer preferences for the seed cotton grown with Integrate Pest Management (IPM) in the study area. The model of sustainable agriculture mostly emphasizes on enhancing the efficacy of agrochemical usage by the implementation of integrated pest management (IPM) technology. Farmers produce cotton irrespective of the need and preferences of the ginners.