VIRTUES AND SHORTCOMINGS OF ARTIFICIAL INTELLIGENCE IN GRAPHIC DESIGN ARENA

With the world racing by fast, Artificial Intelligence is making its way into everything. Having the potential to make significant changes and being beneficial, this effectively programmed machine tech is running everything these days. From health industries to motors; financial sectors to trading; digital education to voice assistants. In every organization, security software, large-scale applications, and even the government, Artificial Intelligence is playing a key role. A rapid rise is observed in the use of AI tech support and tools in every sector. As this Artificial Intelligence is becoming quite the prime word everywhere, the Graphic Design industry is no exception. Graphic Design is carried out in various fields. For many divisions in the Design industry, including virtual games, web designs, app designs, etc. AI has become a reliable and trustworthy source. The motive of this research is to analyze the needs of AI and its ways in the Design Arena. This paper discusses what the graphic design applications are running on AI and if machine learning algorithms are as creative as a graphic designer. It includes detailed information on how it is helping Designers and also the impact of Artificial Intelligence on the graphic design business as a whole. In contrast, it also deals with a few misconceptions of AI taking over and how AI hype can perform its way around the ever-evolving work demands.