ANALYSIS OF ELECTRONIC COMMERCE USER BEHAVIOR TO SOLVE LAST MILE PROBLEMS DELIVERY IN CITIES

The paper presents the results of a study conducted among the Ukrainian audience, which examined the dependence of consumer behavior on the choice of method of purchase and receipt of goods from their demographic and economic data, as factors influencing the issue of last mile delivery, which will further form decisions on optimization of the route network of cargo transportation, reduction of ecological load and economic issues.