THE PSYCHOLOGY OF VISUAL PERCEPTION AND THE APPLICATION OF GESTALT PRINCIPLES IN DESIGN

The author identifies the features of the designer's work in creating a visual image. The classical model of Gestalt in aesthetics, its construction and content are analyzed. The root causes of the Gestalt approach in design are indicated. The basics of the mechanism of perception of basic configurations of visual space are characterized. The key ideas that form the principles of Gestalt are identified. The basic manifestations of gestalt perception in the work of a designer are considered.