To Study Means of Marketing Communication Strategies used by Real Estate Developers in India During the Covid 19 Pandemic

The Covid 19 pandemic brought life to a standstill, but like water finds ways to flow out and reach its own level, so is the case with business houses, which have learnt to carve a way out of this pandemic to thrive and succeed. In the Real Estate sector, there has been a steady movement towards adoption of digital tools. Industry experts foresee a complete shift towards digital platforms whether it is in the process of search or shortlisting of properties.