A Study on Digitalization as a Solution of Demonetization and Retail Sectors
Journal: IMPACT : International Journal of Research in Business Management ( IMPACT : IJRBM ) (Vol.8, No. 10)Publication Date: 2020-10-31
Authors : Shweta Dewangan; Smriti Pandey;
Page : 31-38
Keywords : Demonetization; Digitalization; Retail Sectors;
Abstract
Demonetization move has definitely impacted the retail sector in the short term due to lack of liquidity in the economy because the retail sector generates a lot of cash transactions there might be reduction in the sales. Local kirana stores, paan beedi stores, general stores, comfort stores, vegetables stores, rickshaw and footpath vendors are mostly affected because it is a low and moderate cost of small and unorganized retailing section.
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