Effect of Covid -19 on Brands Communication Strategy

The COVID 19 have testing times for the brands and marcom companies, the sudden outbreak of the pandemic brought the lives to a standstill, and amidst this most of the brands started struggling to find a feat for themselves. It has been indeed challenging to sell the products. A number of companies have reworked towards communicating their brands to gain a maximum share. In such gloomy scenario, the advertising world is identifying various adaptation for brand communication. The purpose of the paper is to study the effect of COVID-19 on the communication strategy for towards brands.