Strategic analysis of the General Electric company - power division

This article consists of a critical strategic analysis of General Electric as a company, with a focus on its one business unit, the Power division. It covers the company's strategic position, resource auditing, value systems, product/service portfolio and potential future strategic growth by identifying and evaluating a range of options. Based on the GE's research and technological strength, its competitive performance as well as market demand among others, it has been argued that the energy industry will further add value to the company's value chain, given its exciting direction. However, the company is advised to integrate new technologies by choosing the best ones, hence the need to invest more due to the pressure of adopting new digital technologies to cope with outages and demand fluctuations.