Linguistic analysis of Kazakh and Russian online political commenting tactics

This study aims to determine the parameters of the person- and text-related generation of Russian and Kazakh online political commentaries and reconstruct the virtual linguistic personality. When studying online commentaries, linguistic descriptions, comparative analyses, elements of linguopersonological and derivatological text analysis, and quantitative data processing methods were used. Taking the criteria of the secondary text content, form, and function as a basis for the classification, we identified the text generation parameters within the subjective and objective strategies of textual activity. Subjectivity is manifested through associativity, emotionality, second-guessing, and indicators of objectivity revealed through the keywords and reiteration of content and form. A comparison of Russian and Kazakh commentaries to their source articles made it possible to identify the types of compatibility of tactics in the speech activity of a virtual commenter. As a result, the set of implemented strategies and tactics served as a basis for rhetoric.