Popularity Dynamics of Social and Affordable Housing: Ethics vs Business

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of social housing, existing ethical dilemmas, and business development. The main purpose of the research is to investigate the interest level and popularity dynamics of social and affordable housing in the world in general and in OECD countries. The systematization of literary sources and approaches for solving the problem of ethical and economical aspects of social and affordable housing indicates that there is no single point of view on this issue among scientists. That is why the essence of the concepts of social, affordable, and public housing needs to be clarified considering existing differences. Besides it, comparative analysis of the results of analytical analysis of the interest level and popularity dynamics of social and affordable housing based on Google Trends tools and the results of statistical analysis in this context has not been conducted yet. Investigation of the topic about popularity dynamics of social and affordable housing emphasizing ethical needs and expected business benefits in the paper is carried out in the following logical sequence: systematization and clarification theoretical approaches to determine the essence and the difference between social, public and affordable housing; description of dominant types of funding social and affordable housing; analytical analysis of popularity dynamics of social and affordable housing with the determination of key value picks; statistical analysis of certain social housing indicators; comparing the results and making conclusions. Methodological tools of the research methods were logical generalization and scientific abstraction, statistical and structural analysis, comparative, and graphical analysis using the Excel software. Analytical analysis was realized based on Google Trends tools. The objects of research were the search requests about social, public, and affordable housing in the world in 2004-2021, and the indicators of social housing from the sample of OECD countries and other EU countries (limit in 2018 due to the availability of information on open information portals of The Organization for Economic Co-operation and Development). The paper presents the results of analytical, statistical, and comparative analysis of the level of interest (popularity) and development of social and affordable housing. The recommendations according to the coexistence of ethical and entrepreneurial principles can be useful for public and private investors in social and affordable housing.