CUSTOMERS' SATISFACTION TOWARDS SERVICES PROVIDED BY BULE HORA UNIVERSITY, ETHIOPIA

Customer satisfaction is the key to long-term profitability for every organization in the current fast-moving and complex world. This study was to assess the level customer's satisfaction and identify the dimensions of service quality at Bule Hora University. The study was employed an institution-based descriptive cross-sectional survey. 999 sample sizes were selected by using a stratified sampling technique and relevant information for the study was collected through structured questionnaires. The result of the study revealed that the level of satisfaction of Bule Hora University teachers, students, and supportive staffs' were 82.6%, 45.3%, and 82.6% respectively. The proportion of female customers of the University who were satisfied were slightly greater than that of not satisfied. The estimated coefficients for sex, Age, and faculty were different from zero at a 5 percent significance level. The level of customer satisfaction of the University was not as expected as to be. Therefore, the University leaders and all concerned bodies should work more cooperatively in satisfying their customers. The University managements should give attention to providing quality services and facilities for its customers to alleviate the problems listed as potential explanatory variables.