CURRENT TRENDS OF DIGITALIZATION OF THE ECONOMY: PROBLEMS AND PROSPECTS OF DEVELOPMENT

The article is described the issue of «digital economy» and highlights its role in modern economic and social development of society, in particular the ability to implement simultaneous management of all sectors of the economy; the level of formation of the digital economy in Ukraine, the main threats and opportunities of digitalization and the readiness of Ukraine to introduce and using digital technologies are studied. Analyzing the current state of Ukraine's economy and global trends in the field of digital transformation, digitalization of all sectors of the economy should become a priority for the state. The main prerequisites for the formation of the global era of digital economy are information and communication technologies, which are one of the most influential factors in economic growth and welfare. Nowadays, Ukraine is one of the European country that does not have a sufficient digital resource of its own. In recent years, Ukraine is actively forming information infrastructure as an integrated set of computers and communications equipment, telecommunications networks, databases, information technology, information and analytical centers of various levels, which aims to ensure the effect of innovative economic development. Digitization processes are extremely important for the Ukrainian economy. The digitalization is a modern stage in the development of informatization, the characteristics of which are the predominance of digital technologies for the collection, processing, transmission, storage and visualization of data. The article identifies the relationship between Internet availability and the development of the digital economy, as well as identifies the main type of Internet that affects the level of digitalization of the national economy and its quality. Analyzing the trends of the digital economy in Ukraine, it should be considered as the economy of new business processes and new markets that provide a competitive offer using the latest ICT.