Research on the Relationship between Algorithm Technology and Audience from the Perspective of Philosophy of Technology

— With the advent of the era of smart media, mobile Internet technology have continuously developed and upgraded. Intelligent algorithm technology gradually become the underlying logic for new platforms, undertaking the task of the collection and distribution, while the audience have become the important node of algorithm technology, which has an important role and influence on the audience's cognition, behaviors, abilities. This article focuses on the relationship between algorithmic technology and audience with the perspective of philosophy of technology. From the perspective of engineering, algorithm technology can empower individuals, reconstruct their cognition, and fully extend people's subjective initiative. While from the perspective of humanism, this surface structural duality makes the algorithm technology constantly suppress the audience, so as to achieve the goal of gradually controlling the audience. From the perspective of philosophical differentiation of technology, the relationship between algorithm technology and the audience is a continuous cycle of enabling and destroying humanity, which requires coordination and improvement both internally and externally.