The Development and Changes of the Relationship between Video Recommendation Platforms and Audiences in the Era of Algorithms

The continuous improvement of technology provides a strong technical backing for our online video developments. Under the new media environment, online videos are developing rapidly and a large number are being uploaded every day. With the emergence of smartphones, applications using user side recommendation algorithms have become important platforms for users in our country to obtain information, seek entertainment, and socialize. Its usage and social impact have attracted social and academic attention. In recent years, short online videos have swept all major online platforms. As an emerging mode of communication, short videos have gained more and more audiences with their unique advantages. The trend of creating and watching short videos is on the rise. Short video applications are seeing explosive growth and have gradually become a new source for the public to obtain information and find entertainment. In the context of this algorithm recommendation, this article will explore the relationship between short video platform and its audience. Based on the evolution of its development, the article will discover the core elements of the relationships between audience and the video platform and the effect of the short video platform with recommendation algorithm on the audience. Subsequently, the article will discover the negative impact of the algorithm mechanism on the audience and attempt to correct the drawback in time