Environmental Dynamism and Corporate Vitality of Fast Moving Consumer Goods Companies in Rivers State, Nigeria

Firms need to cope with dynamically evolving environments. Global crises, competitive pressure, changing customer demands, or new technological developments frequently shake established markets. The firm's ability to sense opportunities and threats, to make decisions on appropriate responses, and to reconfigure the firm's resource and capability is critical to its vitality and survival. The purpose of this study was to investigate the relationship between environmental dynamism and corporate vitality of Fast Moving Consumer Goods Companies FMCG in Rivers State, Nigeria. The study adopted a cross sectional survey research design. The population of this study was nine 9 fast moving consumer goods companies in Rivers State. Since the unit of analysis was at organizational level, only strategic managers were included. Five managers each were used for each company giving a total of 45 respondents. Primary data was collected using a 5 point Likert scaled questionnaire. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman's Rank Order Correlation Coefficient with the aid of Statistical Package for Social Sciences version 23.0. The tests were carried out at a 95 confidence interval and a 0.05 level of significance. Results from analysis of data revealed that there is a strong positive environmental dynamism and corporate vitality of FMCGC in Rivers State, Nigeria. The study recommends that managers of Fast Moving Consumer Goods Companies should form and support work environments that inspire employees toward continuous learning and open search behaviours in order to exploit innovation opportunities. Gabriel, J. M. O | George, B M | Adim, C. V "Environmental Dynamism and Corporate Vitality of Fast Moving Consumer Goods Companies in Rivers State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd39926.pdf Paper URL: https://www.ijtsrd.com/management/other/39926/environmental-dynamism-and-corporate-vitality-of-fast-moving-consumer-goods-companies-in-rivers-state-nigeria/gabriel-j-m-o