Quality Management and Sales Growth of Selected Manufacturing SMEs in Port Harcourt and Aba, Nigeria

Evidence has shown that SMEs unimpressive performance in Nigeria has been traced to dearth of continuous improvement practice, poor employee commitment and lack of customer focus truncating the sales growth and SMEs competitiveness. This study thus investigated the effect of quality management on sales growth of selected manufacturing SMEs in Port Harcourt and Aba, Nigeria. The study employed cross sectional survey research design where eight hundred and forty four copies of the research instruments were administered to selected respondents who were top level senior officers, supervisors and managers from selected indigenous SMEs manufacturing companies located in Port Harcourt, Rivers and Aba in Abia states, Nigeria. The result of multiple regression analysis revealed that quality management continuous improvement, customer focus, employee commitment, and research and development had significant effect on the sales growth Adj. R2 = 0.322 F 5,834 = 80.689, p 0.05 of the selected manufacturing SMEs in Port Harcourt and Aba. The study concluded that the combination of quality management dimensions affects sales growth of selected manufacturing SMEs in Port Harcourt and Aba, Nigeria. It was therefore recommended that businesses especially those into manufacturing should implement quality management as it is a key that facilitate sale growth. Akpa, Victoria O | Egwakhe, Johnson A | Aigboje, Patrick O "Quality Management and Sales Growth of Selected Manufacturing SMEs in Port Harcourt and Aba, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd40006.pdf Paper URL: https://www.ijtsrd.com/management/operations-management/40006/quality-management-and-sales-growth-of-selected-manufacturing-smes-in-port-harcourt-and-aba-nigeria/akpa-victoria-o