The Changing Face of E Commerce in Nigeria Prospects and Challenges

While prior studies focused on the determinants of adoption of e commerce in large scale businesses and organizations, there is a few of empirical research on this issue of acceptance of e commerce in retail shops in emerging economies. This study addresses this lacuna by focusing on the changing faces of e commerce factors driving Nigerian retail shops' adoption of online selling. A framework based on the extant literature and established model in the relevant field is critically examined in this study. Data were collected through a structured questionnaire and analyzed using frequency and percentage. The results showed that there is low involvement of consumers in e commerce changes in Nigeria. Secondly, the study also found out that the availability of online shopping does not affect the number of shopping trips that consumers make to physical stores. This finding has implications for e commerce sites and the government in designing an appropriate strategy for the implementation of technological innovation that are highlighted in the study. Dr. Robinson Aristarchus Bananda | Dr. Kennedy O. Nwagwu "The Changing Face of E-Commerce in Nigeria; Prospects and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38018.pdf Paper URL: https://www.ijtsrd.com/management/marketing/38018/the-changing-face-of-ecommerce-in-nigeria-prospects-and-challenges/dr-robinson-aristarchus-bananda