RESEARCH OF MECHANISMS OF DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE BUSINESS ENVIRONMENT OF THE REGION
Journal: Sociosfera (Vol.12, No. 2)Publication Date: 2021-06-15
Authors : O. V. Mandritsa A. I. Shcherbina R. S. Khubiev;
Page : 22-25
Keywords : small and medium-sized businesses; regional market; business support; acceleration; business activity; marketing policy; BCG matrix;
Abstract
The article examines the mechanism of development of small and medium-sized businesses in the business environment of the region and its elements from the point of view of state regulation, the mechanism of support, digitalization The main emphasis is on the feasibility of creating a business environment of entrepre- neurship in the region in the form of interaction between the state and business on the basis of acceleration and the creation of a new digital space. The need to accelerate entrepreneurship, self-development of enterprises based on the assessment of business activity, marketing policy and the main market instruments
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Last modified: 2021-06-17 17:27:05